Training in "Marketing online and strategies of marketing" Kucove, Albania

During February 7-8th, 2020 SHFWH has organized the sixth training of marginalized youth in entrepreneurship “Marketing online and strategies of marketing” as a part of its project “Create opportunities for employment and self-employment of marginalized youth” under WeB4YES project – Western Balkan Civil Society Organizations for Youth Employment Support. 

60 marginalized youth aged 16-30 years of urban and rural areas of Kucove, Albania have participated in the training. Youth came from families in need especially from rural families and Roma and Egyptian community.

The project coordinator Tefta Mala gave a short presentation of the aims of the activity and introduced youth with the planned training sessions in entrepreneurship skills.

The project assistant Kristina Zoga introduced youth with methodology and plan of work for the training session, as well as presented them the social facebook group created for the purpose of exchanging knowledge, ideas and get information on the project.

The training held by national CEFE expert Ylldise Brahimaj, aimed to inform participants on the importance of online marketing, how marketing online can developed and engaged youth in simulated situation where they acted as consultants for an entrepreneurship on how to develop their own campaign of marketing online. The second part of training engaged youth in exercises to know the market, how it works , the volume of sales and how to penetrate to market successfully. 

The training used CEFE methodology combining informal and formal methods especially brainstorming, team work, exercises, role playing and interaction. All 60 youth were actively involved throughout the training and they gained skills needed to a marketing strategist, innovation, creativity, planning, organizing, know how to market or sale your work.

The European Union support for the project does not constitute an endorsement of the contents which reflects the views only of the authors, and the EU cannot be held responsible or any use which may be made of the information contained therein.


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